Optimizely Web Experimentation is front-end A/B and multi-page experimentation product. The Experimentation Web component is a non-visual component for the injection of the Optimizely Web 3rd party script and custom script for enabling Optimizely based on cookie.
To utilise this component you will need to have the relevant Optimizely Web project in the Optimizely platform and Optimizely script CDN URL.
The component should be added at the top-level of the project in the
<head> tag. The Optimizely script should run before the other scripts to avoid flickering and unexpected DOM changes on the page.
It’s important to load the Optimizely script before the utag script, so that the GA
page-view event can report on the running experiments.